Ambition Web Session
The ambition web: a flexible tool for sustainable strategy!
Create overview and focus with the help of an ambition web! Clearly map ambitions and goals, compare them with market players and set award criteria to really make a difference. We guide you in creating and deploying an ambition web that fits your organization.
Ambition Web Session
What is an ambition web?
The ambition web is a powerful visualization tool that shows at a glance the sustainability ambitions of an organization as a whole or specific one. It provides an overview of the various themes on which these ambitions are based, and divides them into three ambition levels. This makes it possible to translate ambitions in a structured way into concrete sustainability measures targeting organizational or specific procurement tasks and programs.
How does an ambition web work?
An ambition web can be created in strategic sessions and is applicable at the organizational level as well as at the project level. Together with stakeholders, you identify the key themes contributing to the organization's sustainability goals.
The process begins by identifying relevant themes, such as circularity, environment, health and innovation. Relevance for each theme is then determined by assigning levels:
- Level 1: Legal minimum.
- Level 2: Significant.
- Level 3: Leader.
This level of ambition is reassessed for each project or procurement so that the web remains flexible and can be tailored to the specific context. This creates a clear overview of priority themes and a concrete basis for achieving sustainability goals.
The ambition web thus provides a powerful and customizable tool to help organizations translate sustainability ambitions into practical and strategic choices in projects and tenders.
Making comparisons with suppliers and partners
One of the powerful aspects of the ambition web is that it is an effective tool for making comparisons with suppliers and partners. Because the web visualizes the different themes and levels of relevance, it becomes easier to see where the similarities and differences lie between your organization's ambitions and suppliers' sustainable performance.
Example: Ambition Web completed by supplier.
Create overview and focus with an ambition web! Clearly map ambitions and goals, compare with suppliers and set award criteria that really make a difference. We guide you in creating and deploying an ambition web that fits your organization.
Case Stories
More information?
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Marije Huijser

Rick Vermeulen
