PHI Behaviour & Coalition
PHI Factory believes in the power of people to change the world together. Our BHAG is to accelerate all organisations in the Netherlands towards a circular and inclusive economy by 2050. Sustainable behavioural change is a key issue in this. With infectious enthusiasm, we will work with you to make sustainable behaviour a reality.
We are the changemakers, the pioneers, the forerunners. We challenge the status quo and look for new and innovative ways to inspire people to make sustainable choices. We believe that sustainable behaviour change is possible through a coherent approach focused on analysis, awareness, activation and assurance. We are driven by our passion for a better future and we dedicate all our expertise to realise our mission.
Together with you, we want to make the world a little more sustainable. Are you ready to shape the future of sustainable behavioural change?
Team Behaviour & Coalition
Michael van der Meer
Marinda Wester
Kai van Veldhoven
Thebe van Rensbergen
Eva Ferket
Our Mission
We believe in the power of analysis, because measuring is knowing. We use scientific insights and proven methods to understand the causes of behaviour. To get started with behaviour change, it is important to understand the psychological landscape of the organisation, which is what we will work on practically with you. We provide insight and practical tools to get started.
- We analyse how your organisation is doing in terms of sustainable behaviour;
- We translate this analysis into sustainable behaviour profiles;
- We determine suitable interventions that fit your organisation's profile.
In addition, we help you gain insight into the development of sustainable behaviour in your organisation: we measure and provide insight.
We activate people, because change starts with yourself. To move from strategy to sustainable action, we activate employees to put sustainable behaviour into practice. We make it fun and easy to start working on sustainability. We offer practical tools and support that help people make sustainable choices and change their behaviour.
- PHI Accelerator;
- Intervention toolkit;
- Nudges;
- Boosting.
We emphasise creating alternatives and developing new patterns of behaviour.
We create awareness, because knowledge is power. We create engaging and interactive learning experiences that help people understand the impact of their choices. To get everyone in the organisation on board with sustainable development, it is important that we create awareness. We deploy tools to introduce people to sustainability in a fun way.
- Escape room;
- VR experience;
- Interactive inspiration session;
- Cooking workshop;
- Game.
We secure the change, because sustainability is not a sprint, but a marathon. To get sustainability into the DNA of the organisation, it is important that it is secured throughout the organisational structure. We work with organisations to integrate sustainable behavioural change into their culture, processes and systems. On the one hand, we get to work on:
- Communication;
- Training.
On the other hand, we take a departmental approach and help you embed sustainability in your organisation's governance structures.
What do we do?
PHI Accelerator
The PHI Accelerator is an online serious game about circularity and sustainability. Through a combination of fun and competition, participants are challenged to participate in sustainable actions. All these actions together form collective impact!
PHI Coalition
To truely have impact, involve your valued chain partners with your circular ambitions. The circular coalition is an innovative program to bring cases, start-ups and knowledge partners together.
Behaviour Toolkit
Behaviour is of unprecedented importance during the transition to a more sustainable office. CircularOffice, in collaboration with D&B Behavioural Change and PHI Factory, has developed a behavioural toolkit. It provides organizations with tools to stimulate sustainable behaviour among all employees.
SDG Ecosystem
Innovation is a major accelerator for organizations transitioning to the circular economy. The world of start-ups is a rich source for innovation. Now, how do you connect start-ups with corporates and governments? That can still be a challenge at times. We have identified more than 550 start-ups and scale-ups that contribute to one or more goals of the 17 Sustainable Development Goals (SDGs).
Circular Escape Room
Inspiring, compelling and above all fun. The Circular Escape Room introduces the principles of CE in 1 hour. While solving the challenges, you learn how to apply circularity to your profession and life.
Transition to Plant-based
From a sustainability perspective, the transition to a greater proportion of plant-based foods is critical. But how do you achieve your organization's goals in a way that keeps everyone on board? What is the ambition for the share of plant-based food in company restaurants, and how do you achieve that ambition? How do your employees feel about this transition, and at what pace can you take steps to get everyone on board?