About PHI

We want a better world for a shared tomorrow.

PHI Factory is a passionate and driven consultancy. We support organizations, with infectious enthusiasm, to translate sustainable and circular ambitions into practical projects and solutions. Our Big Hairy Audacious Goal (BHAG) is to accelerate all organizations in the Netherlands towards a circular economy before 2040.
Sustainability is embedded in our DNA.

Learn and act together.

Traveling by train and working digitally are a no brainer to us. As a circular expert and experts by experience, we are 100% committed to the success of all projects. We accomplish this through co-creation with our customers and partners. We connect, share our knowledge, and dare to experiment.

#acceleratetogether #bethechange #sharethefun

We work three tracks.

  • Circular action. We actualize circular goals, form circular (facility) coalitions and make buildings sustainable.
  • To measure = to know. We measure the effects. We accomplish this through the PHI Impact Calculator.
  • Inspire. We inspire and trigger employees in organizations to act through gamified learning.

Our approach is always customized.

Our building blocks offer an approach tailored to your organization and transition phase. Are you looking for tangible circular ambitions? Or are you ready to translate them into a practical roadmap? Identify where your organization can have the most positive environmental impact with our PHI Impact Calculator. Or start a genuine circular coalition with all your value chain partners!


The Founders

Geerke Versteeg

About Geerke
Geerke is co-founder of PHI Factory. Geerke has the ambition to support organisations through actualization power to accelerate towards circular business operations. Her strength lies in her focus on opportunities and solutions. In recent years, she has gained extensive experience in circular procurement, circular facility management, as well as, vision and strategy processes within business operations. She uses her project management skills to tackle projects from start to finish in a structured manner and ensures tangible results. These projects often transpire in complex political organisations. Geerke can structure complex content into accessible information and comprehensible visuals. This way, she translates theoretical circularity and puts it into practice.

Yvette Watson

About Yvette
Yvette is co-founder of PHI Factory and supports organisations to acceleration towards a circular economy. She is passionate and driven to boost general awareness about the unequalled influence the Facility sector has on the sustainability performance of organisations. Yvette helps organisations accomplish their energy neutral and circular ambitions regarding their buildings and business operations, and she develops circular concepts for various parties as well. She regularly hosts inspire sessions to familiarise organisations with the opportunities that the circular economy has to offer. Yvette actively participates in programs that accelerate sustainability, such as the Green Deal Circular Buildings, the Delta Plan for Sustainable Renovation of the DGBC and she’s chair of the FMN Expert Group Circular and Inclusive Economy.

The Team

Pam van Wanrooij

About Pam
Pam was awarded the Master of Global Business & Sustainability degree and puts her acquired knowledge into practice at PHI Factory. With her passion and enthusiasm, she wants to impact and support organisations accelerate to a circular economy. Her studies provided her with experience to solve sustainability challenges and she found that most solutions are more often located out-of-the-comfort zone rather than out-of-the-box. She considers awareness to be an important aspect of the transition to the circular economy, and therefore she tries, both professionally and personally, to influence as many people as possible. At PHI, she is often involved in strategy and concept development, facilitates knowledge sharing and she works to make every organisation more sustainable.

Jessica Vervoort

About Jessica
Jessica is responsible for the operational management within PHI Factory. As a spider in its web, she takes care of the structure, financial administration, draws up contracts and trains colleagues, does marketing and communication; graphic design, website management, creates and implements a communication plan and organises events. She is creative and her communication skills are top notch. With great enthusiasm, she likes to help accelerate the move towards a circular economy.

Michael van der Meer

About Michael
Michael is an innovator with extensive experience in the FM world. He likes to use his energy to make the world a better place today, by connecting people and exciting them. In the past, he has developed innovation programmes and started an innovative ecosystem with a strong focus on sustainability. This has led to beautiful value chain partnerships between corporations, start-ups, and the government. His passion for sustainability has grown tremendously, both privately and professionally, and that’s how he wants to make a difference at PHI, where innovation and sustainability meet. Michael is pragmatic and always looks for the most direct road to success. His motto: be open for everything!

Jasper Brouwers

About Jasper
Jasper is responsible for PHI Factory’s Impact Calculator. With his positive attitude and critical view, he supports companies to clarify their carbon impact. His passion for sustainability started at an early age and comes to fruition at PHI Factory. His diverse background in biomedical sciences and business economics, as well as, his experience in various start-ups provide him with a fresh perspective within the team. He believes that the ability to make impact measurable and then translating this into practical solutions is crucial for the transition to a circular economy. Therefore, he likes to connect stakeholder interests to data and feasible solutions to achieve the greatest impact.

Marinda Bosman

About Marinda
Marinda wants to apply the knowledge she gained during her Master Environment and Society, combined with her passion for sustainability and circularity, to help companies accelerate towards a circular economy. At PHI Factory, she works on and with the PHI Impact Calculator. She believes measurable sustainability will raise awareness and lead to the development of sustainable alternatives. She likes to talk to companies, engage people and show them that starting on the road towards circularity is necessary, and can also be very fun.

Nynke van Hussen

About Nynke
Nynke’s passion for sustainability arose while writing her thesis on food waste for her Hotel Management studies. This inspired her and she decided to deepen her knowledge during a Master in Circular Economics. A course in which centralises multiple value thinking. The knowledge Nynke acquired during her studies underline her passion while guiding organisations in the shift from a money-driven to nature- and people-driven mindset. She carries out her vision with great enthusiasm and optimism: Set a good example, so start with yourself'. She hopes to further develop herself within PHI Factory and to inspire all future partners.

Bas Tideman

About Bas
Bas always had a keen interest in sustainability. During his Master in Environmental Studies, he intertwined various political, social and scientific aspects of sustainability. Before, he gained experience in sustainability consulting during an internship. He also worked in public affairs and relations, where he learned how companies can be supported by clear and honest communication. Now Bas is driven to map out the impact we have, in order to provide targeted advice that companies act on immediately. He wants to transfer his enthusiasm to organisations and for them to set and accomplish the correct goals.

Helena Stork

About Helena
At PHI Factory, Helena combines her creativity, optimism, and circular knowledge move organisations towards positive impact. Her passion for sustainability was born during her Bachelor thesis research on Kate Raworth's Donut Economy. Additionally, her desire to contribute to a fairer and more sustainable world was shaped further by her Master's degree in Circular Economics. The experience she gained, during her studies, in the film world and as an operations manager, provided Helena the necessary practical skills and circular knowledge. Now, she wants to put organisations' ambitions into practice and work together towards the common goal.

Laura Huijgen

About Laura
Laura has built up extensive commercial experience in the culture and events sector, among others. Her passion for sustainability and circularity grew stronger and stronger until the moment came when "standing on the sidelines" was no longer an option. She decided to change the course of her working life. That started with a study on circular economy at the TU Delft & Ellen MacArthur Foundation. Now, as team lead at PHI Factory, she puts her commercial and leadership skills to the test and moves as many people and companies towards sustainability as possible. By creating a 'spark' with clients and clear communication, she wants to encourage as many people as possible to change because optimism, solution orientation and cooperation makes everything possible.

Michelle van Rooijen-Goedendorp

About Michelle
In recent years Michelle has gained a lot of experience in the world of procurement. Both supervising (European) tenders and setting up procurement functions. When she started to make her house more sustainable in her private life a couple of years ago, her passion for the theme gradually increased. After attending various workshops, lectures and trainings in this area, her interest in it has only increased. This makes her want to contribute not only in her private life but also to make a bigger impact by supporting organizations. With this intrinsic motivation and positive energy she hopes to enthuse organizations and encourage them to make the earth a little healthier together! Because if we join forces and share knowledge we can make a lot of impact together.

Lizanne Dirkx

About Lizanne
Lizanne is a passionate consultant with a background as a designer. At the architecture firm Superuse, she gained extensive experience in sustainable building and reuse of materials. At PHI Factory, she enjoys using her creativity and design thinking skills to tackle complex sustainability challenges. With self-developed tools and workshops she takes others along in the transition to a circular economy. Lizanne finds it important to focus on measurable impact and likes to use the PHI Impact Calculator for this purpose.

Kai van Veldhoven

About Kai

From intern, to working student and now a full time role as a Project Support Officer. With a background in European Studies and Tourism, Kai has learned the value and importance of sustainability. Inclusion in particular is highly regarded by Kai, as he believes it is important that everyone deserves equal opportunities and should be seen to be so. At PHI, Kai is involved in business operations, such as maintaining and updating the website. Furthermore, he works on the PHI Accelerator where he writes content as well as tests and prepares the tool for clients. Kai also works with the PHI Calculator where he processes data and makes it presentable.

Mira Conci

About Mira
Mira is an Italian architect, engineer and has a PhD in the environmental and economic sustainability of the built environment. With her ongoing research, she consults on carbon and energy and develops full financial life-cycle analyses using her self-developed modelling tools. She is currently part of EIT Climate-KIC under the initiative 1 Million Near-Zero Energy, Near-Zero Carbon Homes in Europe. She is also an initiator and collaborator at GearCraft, an architecture and property management studio that specialises in adapting buildings to (near) carbon neutrality. In her role as ambassador for the International Future Living Institute, she advocates for regenerative communities and a circular economy. At PHI, Mira is the mastermind behind the carbon₂ calculations of the PHI Impact Calculator.

Stay informed

T: +31 (0)180 45 34 32
E: info@phifactory.com


T: +31 (0)180 45 34 32
E: info@phifactory.com