About PHI

We want a better world for a shared tomorrow.

PHI Factory is a passionate and driven consultancy. We support organizations, with infectious enthusiasm, to translate sustainable and circular ambitions into practical projects and solutions. Our Big Hairy Audacious Goal (BHAG) is to accelerate all organizations in the Netherlands towards a circular economy before 2050.
Sustainability is embedded in our DNA.

Learn and act together.

Traveling by train and working digitally are a no brainer to us. As a circular expert and experts by experience, we are 100% committed to the success of all projects. We accomplish this through co-creation with our customers and partners. We connect, share our knowledge, and dare to experiment.

#acceleratetogether #bethechange #sharethefun

We work three tracks.

  • Circular action. We actualize circular goals, form circular (facility) coalitions and make buildings sustainable.
  • To measure = to know. We measure the effects. We accomplish this through the PHI Impact Calculator.
  • Inspire. We inspire and trigger employees in organizations to act through gamified learning.

Our approach is always customized.

Our building blocks offer an approach tailored to your organization and transition phase. Are you looking for tangible circular ambitions? Or are you ready to translate them into a practical roadmap? Identify where your organization can have the most positive environmental impact with our PHI Impact Calculator. Or start a genuine circular coalition with all your value chain partners!


The Founders

Geerke Versteeg

Geerke is co-founder of PHI Factory. Geerke has the ambition to support organisations through actualization power to accelerate towards circular business operations. Her strength lies in her focus on opportunities and solutions. In recent years, she has gained extensive experience in circular procurement, circular facility management, as well as, vision and strategy processes within business operations. She uses her project management skills to tackle projects from start to finish in a structured manner and ensures tangible results. These projects often transpire in complex political organisations. Geerke can structure complex content into accessible information and comprehensible visuals. This way, she translates theoretical circularity and puts it into practice.

Yvette Watson

Yvette is co-founder of PHI Factory and supports organisations to acceleration towards a circular economy. She is passionate and driven to boost general awareness about the unequalled influence the Facility sector has on the sustainability performance of organisations. Yvette helps organisations accomplish their energy neutral and circular ambitions regarding their buildings and business operations, and she develops circular concepts for various parties as well. She regularly hosts inspire sessions to familiarise organisations with the opportunities that the circular economy has to offer. Yvette actively participates in programs that accelerate sustainability, such as the Green Deal Circular Buildings, the Delta Plan for Sustainable Renovation of the DGBC and she’s chair of the FMN Expert Group Circular and Inclusive Economy.

The Team

Pam van Wanrooij

Pam was awarded the Master of Global Business & Sustainability degree and puts her acquired knowledge into practice at PHI Factory. With her passion and enthusiasm, she wants to impact and support organisations accelerate to a circular economy. Her studies provided her with experience to solve sustainability challenges and she found that most solutions are more often located out-of-the-comfort zone rather than out-of-the-box. She considers awareness to be an important aspect of the transition to the circular economy, and therefore she tries, both professionally and personally, to influence as many people as possible. At PHI, she is often involved in strategy and concept development, facilitates knowledge sharing and she works to make every organisation more sustainable.

Michael van der Meer

Michael is an innovator with extensive experience in the FM world. He likes to use his energy to make the world a better place today, by connecting people and exciting them. In the past, he has developed innovation programmes and started an innovative ecosystem with a strong focus on sustainability. This has led to beautiful value chain partnerships between corporations, start-ups, and the government. His passion for sustainability has grown tremendously, both privately and professionally, and that’s how he wants to make a difference at PHI, where innovation and sustainability meet. Michael is pragmatic and always looks for the most direct road to success. His motto: be open for everything!

Marinda Bosman

Marinda wants to apply the knowledge she gained during her Master Environment and Society, combined with her passion for sustainability and circularity, to help companies accelerate towards a circular economy. At PHI Factory, she works on and with the PHI Impact Calculator. She believes measurable sustainability will raise awareness and lead to the development of sustainable alternatives. She likes to talk to companies, engage people and show them that starting on the road towards circularity is necessary, and can also be very fun.

Bas Tideman

Bas always had a keen interest in sustainability. During his Master in Environmental Studies, he intertwined various political, social and scientific aspects of sustainability. Before, he gained experience in sustainability consulting during an internship. He also worked in public affairs and relations, where he learned how companies can be supported by clear and honest communication. Now Bas is driven to map out the impact we have, in order to provide targeted advice that companies act on immediately. He wants to transfer his enthusiasm to organisations and for them to set and accomplish the correct goals.

Helena Stork

At PHI Factory, Helena combines her creativity, optimism, and circular knowledge move organisations towards positive impact. Her passion for sustainability was born during her Bachelor thesis research on Kate Raworth's Donut Economy. Additionally, her desire to contribute to a fairer and more sustainable world was shaped further by her Master's degree in Circular Economics. The experience she gained, during her studies, in the film world and as an operations manager, provided Helena the necessary practical skills and circular knowledge. Now, she wants to put organisations' ambitions into practice and work together towards the common goal.

Laura Huijgen

Laura has built up extensive commercial experience in the culture and events sector, among others. Her passion for sustainability and circularity grew stronger and stronger until the moment came when "standing on the sidelines" was no longer an option. She decided to change the course of her working life. That started with a study on circular economy at the TU Delft & Ellen MacArthur Foundation. Now, as team lead at PHI Factory, she puts her commercial and leadership skills to the test and moves as many people and companies towards sustainability as possible. By creating a 'spark' with clients and clear communication, she wants to encourage as many people as possible to change because optimism, solution orientation and cooperation makes everything possible.

Kai van Veldhoven

From intern, to working student and now a full time role as a Project Support Officer. With a background in European Studies and Tourism, Kai has learned the value and importance of sustainability. Inclusion in particular is highly regarded by Kai, as he believes it is important that everyone deserves equal opportunities and should be seen to be so. At PHI, Kai is involved in business operations, such as maintaining and updating the website. Furthermore, he works on the PHI Accelerator where he writes content as well as tests and prepares the tool for clients. Kai also works with the PHI Calculator where he processes data and makes it presentable.

Thebe van Rensbergen

Thebe's enthusiasm for sustainability was sparked during her undergraduate internship at Social Enterprise NL. The contact with inspiring social enterprises made her realize that this was the direction in which she wanted to continue. With her European master's degree in Global Challenges for Sustainability, she delved further into the Sustainable Development Goals in the form of various challenging projects, with the ambition of creating long-term social value. After adventurous living and studying experiences in Hamburg, Bordeaux, Budapest and Montpellier, Thebe is now driven to bring theory to practice and support Dutch organizations in their pursuit of future-proofing.

Chiara Zeeuw

Meet Chiara: our strategic advisor with a passion for sustainable business and boundless enthusiasm for contributing to a better world. Her eyes sparkle with themes like sustainability and circularity, and she is driven to encourage sustainable behavior and accelerate innovation. Chiara combines insights in (digital) strategy, data science including AI, and gamification with a creative, solution-focused approach. With an analytical mind and a talent for forging strong relationships, Chiara inspires action and the creation of positive impact. Her empathetic approach and sense of humor turn every project into a collaborative voyage of discovery towards a better future. And when chocolate is involved, Chiara's strategic skills and power of innovation suddenly become unmatched.

Rick Vermeulen

Rick is heavily involved in sustainability in his personal life and likes to extend this impact to his business life. For example, he once started at a large grid operator as a sustainability consultant with a focus on procurement. Here he developed this passion further and further, and got to know the world of sustainable procurement better and better. At PHI factory he applies his creativity and headstrong outlook to dissect, structure and solve various issues. The focus here is always on feasibility. Making as much impact as possible in an accessible way.

Joost Droste

Joost has been working diligently on sustainability since his studies and tries to take others along with him. For example, he once worked at a large beer brewery where he experienced how enthusiastic managers can become as soon as sustainability is made tangible in the form of dashboards and other forms of presentation. This mission drives Joost to make data insightful for the customer and to start the conversation together to design the future for all of us. PHI Factory is the right partner in which he can express his personal mission and passion and accelerate the transition towards sustainability in a large network.

Mira Conci

Mira is an Italian architect, engineer and has a PhD in the environmental and economic sustainability of the built environment. With her ongoing research, she consults on carbon and energy and develops full financial life-cycle analyses using her self-developed modelling tools. She is currently part of EIT Climate-KIC under the initiative 1 Million Near-Zero Energy, Near-Zero Carbon Homes in Europe. She is also an initiator and collaborator at GearCraft, an architecture and property management studio that specialises in adapting buildings to (near) carbon neutrality. In her role as ambassador for the International Future Living Institute, she advocates for regenerative communities and a circular economy. At PHI, Mira is the mastermind behind the carbon₂ calculations of the PHI Impact Calculator.

Marije Huijser

Marije is a dynamic professional who uses her knowledge of circular economy to lead organizations to a better future. With her expertise in sustainable procurement, both commercial and public, she contributes to the transition to circular operations and plays a central role in realizing sustainable procurement processes. Marije is a key figure in realizing impactful procurement and promoting sustainability across organizations. Working for different organizations and collaborating with different people inspires her and provides the ideal balance to apply her experience but always keep a fresh perspective. With her positive mindset, Marije helps organizations make a difference from procurement.

Sandra Soeters

Sandra is our jack-of-all-trades. She really is the go-to person for the team members when it comes to the ins and outs. You can come to her with questions about communication, finance and human resource related issues. She is sharp, creative and pragmatic with a Rotterdam mentality. With her sense of humor and sociability she ensures a good atmosphere in the office and a pleasant working environment. She is also part of the MT and helps PHI keep its operations in order. According to her, creating a more sustainable world through cooperation is really going to make a difference.

Remon Nijnuis

Remon is an experienced consultant with indomitable motivation to contribute to sustainable solutions. His passion for sustainability stems from topics such as sustainable food, renewable energy and regenerative agriculture. He is creative, solution-oriented, empathetic and eager to contribute. As part of the PHI Calculator team, he contributes to understanding the footprint and impact of organizations, translating complex data into clear insights.

Stay informed

T: +31 (0)180 45 34 32
E: info@phifactory.com


T: +31 (0)180 45 34 32
E: info@phifactory.com

We use cookies

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.