Most people want to become sustainable.
Behaviour is of unprecedented importance during the transition to a more sustainable office. CircularOffice, in collaboration with D&B Behavioural Change and PHI Factory, has developed a behavioural toolkit. It provides organizations with tools to stimulate sustainable behaviour among all employees.
Most people want to
Most people want to become sustainable
Along the lines of Rutger Bregman's work "Most people are good" – in which he demonstrates that history systematically shows that most people do not put their own interests first when things get difficult, but are by nature eager to help others and prefer camaraderie over power – we state the following hypothesis: Most people want to become sustainable.
In a unique collaboration between PHI Factory and D&B Behavioural Change, this hypothesis was tested by questioning 750 employees in a large organization about their vision on, and display of, sustainable behaviour in the work environment. No less than 95% of the respondents indicated that they considered sustainable behaviour in the office to be important. Consequently, the study found evidence for the hypothesis 'most people want to become sustainable'. If we assume that most people want to become sustainable, all we have to do is enable and facilitate them.
Within the behavioural toolkit, a growth model has been developed with three conclusive profiles:
- Hesitant realists.
- Intuitive followers.
- Active ambassadors.
24 promising interventions
Subsequently, you can use promising interventions per profile to activate employees to exhibit sustainable behaviour. This toolkit contains a roadmap, a growth model for sustainable behaviour in the work environment, and a description of 24 interventions for five target behaviours:
- Keeping information digital.
- Separating waste.
- Vegetarian food choices.
- Reusing bottles and coffee cups.
- Selecting sustainable and transformed furniture.
Want to get started? Check out our behavioural toolkit and request more information here!
Our expert will happily tell you more.